There's a problem with the new Dunkin Donuts commercial. It begins with a sort of musical number, all these people are in a coffee bar, confused by all the many options. The song is something like "Chocamochalattacappo...Is it French or is it Italian, maybe it's Fretalian." Then the switch to showing someone drinking a Dunkin Donuts Latte, which, the commercial's voice-over assures us, you can order in English. I guess the point of this commercial is to emphasize the all-American down-to-earth blandness of the Dunkin brand, by purging the coffee vocabulary of all non-English words. But then what's Dunkin doing making a product called a latte?