Trollerie

Via Antonia Noori Farzan, yes, "trolling" is the best way to describe this Observer story about the trouble it is for "'kids [...] somewhere between their mid 20s and their 40s, in some cases even older" who want their parents to buy them luxury apartments in Brooklyn. Their problem isn't that their parents are refusing to buy them apartments. It's that Brooklyn's too scruffy, as far as the parents are concerned. Not only is this the firstest worldest of non-problems, but it's framed as service journalism for the not-so-young adults in question:

And for those trying to convince their families to lend a hand, letting them see you take some knocks in the marketplace can be helpful. “Even when children are well established professionals with high income of their own, I see parents buying for them,” Ms. Sewtz, the Douglas Elliman broker, told the Observer. “Often, the child will be competing against cash buyers. And the parents see: Oh, again you lost out on a bidding war. Again you lost out. Hardly any parent sets out from the beginning and says, ‘Let me just buy you a mansion for three million dollars.’”

Well done, then,  Chris Pomorski! You've managed to far outshine Gwyneth-and-crew, whose "Gift Guide" includes a $4,739 gold... juicer, of course. Or does it? Which is the better trollerie - being knowingly out-of-touch (even turning one's out-of-touch-ness into a brand), or engaging in Styles-style rhetoric?