Do we like organic?

The "Thursday Styles" sends (send?) such mixed messages. First, we are told to doubt the organic-ness of non-food products marketed as organic. But later, we are directed to a new Park Slope boutique selling "modern and organic jewelry." Which is it? Do we like organic? Do we trust it? Is "organic" ever used colloquially (natural-looking) or scientifically (containing carbon), or does it always mean preservative-free? It's so much easier to (do as I do and) not worry about "organic," but the Bobos wouldn't be in Paradise without it, I suppose.