Alternate Identities

So, Eugene Volokh over at the Volokh Conspiracy has a really nice column in which he'll answer all questions related to Law Review.

The thing is, he calls it "Law Review Lara" and uses phrases like the following: "Lara's advice, which by sheer coincidence also appears in her friend Eugene Volokh's Academic Legal Writing..." You may note that Lara, his alternate personality, is female. Does this strike anyone else as just slightly off? Why does a well-respected UCLA law professor find the need to take on such an odd persona?

...just curious.

(update: Prof. Volokh has also written a fictional story for Legal Affairs entitled "The Love Charm." See for yourself. Don't get me wrong, the guy's brilliant, but it's an interesting other side to his personality...)