Mergers

When receiving mailings from colleges my senior year of high school, I noticed that each school's student body had a distinctive style. Middlebury was preppy and clean-scrubbed, Cornell had a sort of no-style style, and, as for Chicago, a grungy, somewhat outdated look, from clothing to hairstyles, seemed to be what people were going for.

So it only makes sense, then, that college alumni magazines should merge with catalogues for clothing companies with corresponding images. Dartmouth's magazine, for example, could merge with the J. Crew catalogue. The University of Chicago Magazine could merge with whatever the catalogue is with all that Freud and Socrates paraphernalia. Princeton's could go for something a bit more upscale, but still preppy--perhaps the Princeton Alumni Weekly could be crossed with a mini-catalogue from Ralph Lauren.

Alumni magazines advertise as it is--why not do something to streamline the process?