tag:blogger.com,1999:blog-7146512.post6483074927347061523..comments2024-03-12T22:31:46.500-04:00Comments on What Would Phoebe Do?: I believe the expression is "subtweet"Phoebe Maltz Bovyhttp://www.blogger.com/profile/17996039330841139883noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-7146512.post-36202600611480175072015-05-01T11:30:48.956-04:002015-05-01T11:30:48.956-04:00So the beer people apologized, leading me to theor...<i>So the beer people apologized, leading me to theorize, on that great theorizing platform that is Twitter, that this was the marketing campaign - offend, cause controversy, apologize.</i><br /><br />That was unquestionably Rolling Rock's strategy where they went around apologizing for their "tasteless" Beer Ape commercial which hadn't appeared anywhere but Youtube and which nobody had cared even a little bit about. The whole point of the generated "controversy" was to get people to go to Youtube and watch the video.<br /><br />So I have no real doubt you're right about this particular beer's campaign. Almost transparent really.Andrew Stevenshttps://www.blogger.com/profile/13453328821252013152noreply@blogger.com